7no777 Privacy Policy

Data We Collect

7no777 collects personal data in several categories depending on the nature of your interaction with the platform. The following sets out the categories of data we collect and typical examples within each category:

7no777 does not collect any special categories of sensitive personal data (such as health data, biometric data, or political opinions) except where KYC verification processes incidentally capture such information through government-issued identity documents. In such cases, the data is processed solely for the purpose of age and identity verification and is not used for any other purpose.

How Data Is Collected

7no777 collects personal data through the following channels and mechanisms:

• Direct registration: When you create a 7no777 account, you provide your name, date of birth, mobile number, email address, and city of residence directly via the registration form.
• KYC verification submissions: When you submit identity documents (CNIC, passport, or other government-issued ID) to complete the mandatory verification process before withdrawals are enabled on your account.
• Deposit and withdrawal transactions: When you transact via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, or 1LINK, our payment processing partners provide transaction confirmation data to 7no777 to facilitate crediting and debiting of your PKR wallet.
• Platform usage: Automatically, as you navigate and interact with the 7no777 platform. This includes technical data such as your IP address, device information, session duration, pages visited, and game sessions played.
• Customer support interactions: When you contact the 7no777 support team via live chat, the content of those conversations is recorded and retained as part of your account's support history.
• Cookies and similar technologies: Via first-party cookies and session tracking technologies placed on your device when you visit the 7no777 platform. See Article 6 for full details of our cookie practices.

7no777 does not purchase personal data from third-party data brokers or data list providers. All personal data held on our systems originates directly from player interactions with the 7no777 platform.

How We Use Your Data

7no777 processes personal data only for specific, clearly defined purposes. The following sets out each processing purpose, the categories of data used, and the legal basis on which 7no777 relies:

• Account creation and management: We process your identity and contact data to create and administer your 7no777 player account. Legal basis: performance of contract.
• KYC age and identity verification: We process identity documents and identity data to verify that you are aged 21 or over and that your account details are accurate. Legal basis: legal obligation and legitimate interests (prevention of underage gambling).
• Deposit and withdrawal processing: We process financial data to facilitate PKR deposits and withdrawals via your chosen payment method. Legal basis: performance of contract.
• Fraud prevention and AML compliance: We monitor account activity, transaction patterns, and technical data to detect and prevent fraudulent activity and to comply with applicable anti-money laundering obligations. Legal basis: legal obligation and legitimate interests.
• Responsible gaming monitoring: We analyse account activity data to identify patterns that may indicate problem gambling behaviour and to enforce self-exclusion and deposit limit settings. Legal basis: legitimate interests and legal obligation.
• Customer support: We process communications data and account data to resolve support queries, complaints, and disputes. Legal basis: performance of contract.
• Platform improvement: We analyse aggregated and anonymised technical data and usage data to improve the performance, security, and features of the 7no777 platform. Legal basis: legitimate interests.
• Marketing communications: Where you have opted in, we use your contact data to send promotional communications about 7no777 bonuses, PSL cricket betting offers, and new slot game releases. Legal basis: consent. You may withdraw consent at any time. See Article 10.

Data Sharing & Disclosure

7no777 does not sell, rent, or trade personal data to any third party. We share personal data only in the limited circumstances described below, and only with parties who are contractually bound to process your data securely and only for the specified purpose:

• Payment processors: We share the minimum financial data necessary with JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, and 1LINK to facilitate your PKR deposit and withdrawal transactions. These providers process payment data under their own privacy policies and regulatory obligations.
• KYC and identity verification providers: We share identity document data with our regulated third-party KYC verification partner to conduct age and identity checks. This provider is bound by strict data processing agreements and may not use your data for any purpose other than providing verification services to 7no777.
• Regulatory and law enforcement authorities: We may disclose personal data to government authorities, financial regulators, or law enforcement agencies where required by applicable law, court order, or where disclosure is necessary to prevent fraud or money laundering. 7no777 will notify affected players of such disclosures where legally permitted to do so.
• Sport integrity organisations: In cases where match-fixing, insider betting, or sports integrity violations are suspected, 7no777 may share relevant wagering data with recognised sport integrity bodies including the Pakistan Cricket Board (PCB) integrity unit and applicable international sport governing bodies.
• Platform technology providers: Our platform hosting, database infrastructure, and customer support software providers may process limited technical and account data as part of service delivery. All such providers are subject to data processing agreements that restrict use of your data to service delivery purposes only.

7no777 requires all third-party service providers who process personal data on our behalf to maintain security standards at least equivalent to those applied by 7no777 itself. We do not knowingly transfer personal data to jurisdictions that do not maintain adequate data protection standards without implementing appropriate safeguards.

Data Security

7no777 implements a comprehensive set of technical and organisational security measures to protect personal data against unauthorised access, accidental loss, destruction, or disclosure. The key security measures in place include:

• 256-bit SSL/TLS encryption for all data in transit between your device and the 7no777 platform.
• AES-256 encryption at rest for all personally identifiable data stored on 7no777's servers, including identity documents and financial data.
• Access controls and role-based permissions ensuring that only authorised 7no777 staff members with a legitimate need can access personal data. Access is logged and audited on a regular basis.
• Multi-factor authentication for all internal staff access to systems holding personal data.
• Regular security audits and penetration testing of the 7no777 platform infrastructure, conducted by independent third-party security specialists.
• Incident response procedures including a defined process for identifying, containing, and notifying affected parties in the event of a personal data breach.

In the event of a data breach that is likely to result in a high risk to your rights and freedoms, 7no777 will notify affected players without undue delay via their registered email address or mobile number, providing details of the nature of the breach, the data affected, and the steps being taken to address it.

Cookies & Tracking Technologies

7no777 uses first-party cookies and similar session tracking technologies on the platform for the following purposes:

• Strictly necessary cookies: These cookies are essential for the 7no777 platform to function. They maintain your logged-in session, remember your language and currency preferences (PKR), and enable core security features. These cookies cannot be disabled without preventing you from using the platform.
• Functional cookies: These cookies remember your platform preferences, such as your preferred sports betting markets (e.g., PSL cricket), your preferred casino game categories, and your notification settings. They improve your experience but are not essential to platform operation.
• Analytics cookies: 7no777 uses aggregated analytics data to understand how players interact with the platform, which game categories are most popular among Pakistani players, and how platform navigation can be improved. Analytics data is processed in aggregated, anonymised form and is not linked to your individual player account.
• Security cookies: Short-lived cookies used to detect and prevent fraudulent login attempts, bot activity, and account takeover attacks.

7no777 does not use third-party advertising cookies or cross-site tracking technologies that would enable your activity on 7no777 to be tracked across other websites. You may manage cookie preferences via your browser settings. Disabling strictly necessary cookies may prevent certain platform features from functioning correctly.

Data Retention

7no777 retains personal data for the periods set out below, after which data is securely and permanently deleted or anonymised. Retention periods are determined by the purpose for which the data was collected and applicable legal and regulatory requirements:

• Active account data: Retained for the lifetime of your active 7no777 account plus a minimum of five years following account closure, in compliance with applicable AML record-keeping obligations.
• KYC identity documents: Retained for a minimum of five years from the date of verification or from the date of account closure, whichever is later, as required by applicable AML and KYC regulations.
• Transaction records: All PKR deposit and withdrawal transaction records are retained for a minimum of five years from the date of the transaction.
• Wagering history: Retained for a minimum of 24 months from the date of each wager, and for the full duration of any dispute or investigation involving the relevant wager.
• Customer support communications: Retained for 24 months from the date of the last interaction, or for the duration of any unresolved dispute, whichever is longer.
• Marketing preference records: Opt-in and opt-out records are retained for five years to demonstrate compliance with marketing consent obligations.
• Technical and access logs: Security and access logs are retained for 12 months and then permanently deleted unless flagged as part of an active security investigation.

Where retention is required solely to satisfy a legal or regulatory obligation rather than for any ongoing operational purpose, data is stored in a restricted archive accessible only to 7no777's compliance team and is not used for any other processing purpose during the retention period.

Your Rights

As a 7no777 player, you have the following rights in relation to your personal data. To exercise any of these rights, contact the 7no777 support team via live chat on the platform. We will respond to all valid requests within 10 business days:

• Right of Access: You have the right to request a copy of the personal data that 7no777 holds about you, along with information about how it is being processed.
• Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal data held on your 7no777 account. Some corrections (e.g., name or date of birth changes) require supporting identity documentation.
• Right to Erasure: You have the right to request deletion of your personal data in certain circumstances, including where the data is no longer necessary for the purpose for which it was collected. This right is subject to 7no777's legal and regulatory obligations to retain certain data, particularly AML and KYC records.
• Right to Restriction of Processing: You have the right to request that 7no777 restricts the processing of your personal data in certain circumstances, for example while the accuracy of the data is being contested.
• Right to Data Portability: You have the right to receive a copy of the personal data you provided to 7no777 in a structured, commonly used, machine-readable format, where processing is based on your consent or on a contract.
• Right to Object: You have the right to object to the processing of your personal data for direct marketing purposes at any time. You may also object to processing based on legitimate interests, though 7no777 may be able to demonstrate overriding grounds to continue processing.
• Right to Withdraw Consent: Where processing is based on your consent (e.g., marketing communications), you may withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.

Minors & Age Verification

7no777 is a strictly 21+ platform. We do not knowingly collect, process, or retain personal data from any individual under the age of 21. Age verification is a mandatory step in the 7no777 account lifecycle and is enforced rigorously across all regions of Pakistan from Karachi to Peshawar.

At the point of registration, players are required to confirm that they are aged 21 or over. Before the first withdrawal is processed, all accounts must complete KYC verification including submission of a government-issued identity document (CNIC, passport, or driving licence) that confirms the player's date of birth. Any account where the submitted document indicates the account holder is under 21 years of age will be immediately and permanently closed, and any deposited funds will be returned to the originating payment method following confirmation of the player's identity.

If 7no777 becomes aware or reasonably suspects that an account is being operated by a person under the age of 21, we will immediately suspend the account, freeze any balance pending investigation, and permanently close the account upon confirmation. Any personal data collected from an underage user will be permanently deleted from all 7no777 systems within 30 days of the account closure, except where retention is required by law to evidence the closure and refund process.

Parents and guardians in Pakistan who believe a minor may have accessed the 7no777 platform using their details or a falsified identity document are urged to contact the 7no777 support team immediately via live chat. We will investigate and take appropriate action within 24 hours of receiving such a report.

Marketing Communications

7no777 sends promotional and marketing communications only to players who have explicitly opted in to receive them at the point of registration or via their account notification settings. Marketing communications may include information about new bonus offers, PSL cricket betting promotions, new slot game releases, and platform updates.

You may opt out of receiving marketing communications from 7no777 at any time using any of the following methods:

• Clicking the unsubscribe link included in any 7no777 marketing email.
• Replying STOP to any 7no777 promotional SMS sent to your registered Pakistani mobile number.
• Updating your notification preferences directly within the 7no777 account settings panel.
• Contacting the 7no777 support team via live chat and requesting removal from all marketing lists.

Opting out of marketing communications will not affect your ability to use the 7no777 platform or receive transactional communications that are necessary for the operation of your account, such as deposit confirmations, withdrawal notifications, security alerts, and KYC status updates. These transactional communications are sent regardless of your marketing preference settings as they are essential to the management of your account.

7no777 processes marketing preference data in compliance with applicable electronic communications regulations and retains records of consent and withdrawal of consent for a minimum of five years.

Third-Party Services

The 7no777 platform integrates with a number of third-party service providers to deliver core functionality, including payment processing, game content, KYC verification, and customer support tooling. While 7no777 carefully selects and contracts with third-party providers, please be aware of the following:

• Game content providers: Casino and slot game content on the 7no777 platform is provided by third-party game studios under licence. These providers may collect aggregated, anonymised gameplay data for the purposes of game performance monitoring and regulatory compliance. They do not receive your personally identifiable information.
• Payment gateways: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, and 1LINK operate their own privacy policies in relation to the financial data you share with them directly when initiating a transaction. 7no777 is not responsible for the data practices of these payment providers in relation to data you share directly with them outside of the 7no777 platform context.
• Customer support platform: 7no777 uses a third-party live chat and support ticketing platform. Support conversations are processed on this third-party platform's infrastructure under a strict data processing agreement that limits the provider's use of conversation data to service delivery only.
• Identity verification: Our KYC partner processes identity documents on 7no777's behalf. This partner is a regulated entity operating under applicable data protection and financial services regulations and is contractually prohibited from using verification data for any purpose other than providing KYC services to 7no777.

7no777 is not responsible for the independent data practices of third-party websites or services that are not operated by 7no777, even where links to such services may appear in communications from 7no777. We encourage all players to review the privacy policies of any third-party service they interact with.

Contact & Complaints

If you have any questions, concerns, or requests relating to this Privacy Policy or to the processing of your personal data by 7no777, please contact our support team using any of the following channels:

• Live chat: Available 24/7 directly on the 7no777 platform — our preferred channel for fastest response in both English and Urdu.
• Email: [email protected] (plain text — not a clickable link)

If you believe that 7no777 has failed to handle your personal data in accordance with this Privacy Policy or applicable data protection standards, you have the right to lodge a complaint. We ask that you first contact us directly to allow us the opportunity to investigate and resolve your concern. If you remain unsatisfied following our response, you may escalate your complaint to the relevant data protection supervisory authority or to the dispute resolution body specified under our international gaming licence.

7no777 takes all privacy complaints seriously. All complaints are logged, assigned to a senior compliance team member, and acknowledged within 3 business days. We will provide a substantive written response to all privacy complaints within 15 business days of receipt.